CPD’s impressive track record, has increased the confidence of multinationals represented by Intercol. This in turn has led principals to increase and diversify their product ranges of fast moving consumer goods (FMCG) for distribution in Bahrain, all of which fall under the FMCG departments of CPD. Each department caters to its own independent product responsibility and identity.

Intensive efforts by Intercol in cooperation with the full marketing support from principals in improving product distribution and visibility have paved the way for market dominance of the brands represented. Principals are motivated to continuously support their products in the division due to continuous outstanding growth and performance in the local market.

The key to achieving strong and continuous growth is a goal-oriented marketing strategy. This is propelled by an extensive selection of the products being handled and coupled with thorough planning and realization of advertising and promotional campaigns. This approach has ensured dominance in the market for many of the brands handled, resulting in the division continuously adding further brands and new products to its portfolio.