The Consumer Products Division (CPD), one of the largest and most successful divisions of Intercol, has consolidated its position as the leading consumer products distributor in the Kingdom of Bahrain. CPD is a major supplier to hotels, cooperatives, supermarkets and bulk purchasers, representing world-renowned multinational brands and companies. It prides itself with strong sales, an excellent distribution network and infrastructure supported by an efficient management information system - the best of its kind in Bahrain.

CPD houses a state-of-the-art and fully-computerized warehouse with a storage area of approximately 50,000 square metres capable of storing dry, chilled and frozen goods under one roof. The warehouse is capable of storing 7,050 pallets for dry goods and 4,200 pallets for chilled and frozen products. Through CPD, Intercol has acquired the distribution of leading brands from other distributors in Bahrain and justified the trust of principals by contributing towards the brand building process and improving sales volumes further.

The success and status that CPD has attained today is a direct result of the effective identification and marketing of prominent brands that exhibit the greatest local market potential; representation of principals under exclusive agreements; the implementation and use of an advanced computer-aided inventory system; the availability of a modern, state-of-the-art dry, chilled and frozen goods warehouse; pursuit of professionally managed sales, marketing and distribution activities; and the implementation of marketing strategies appropriate to each brand.